Transforming client relationships: The art of personalization with Buildout

The commercial real estate world is not just about deals; it's about relationships. Trust and long-term partnerships are the bedrock of success. To truly thrive, brokers need to go beyond surface-level interactions and understand their clients' unique needs. That's where personalization comes in—it's the key to unlocking a significant competitive advantage. Think about it: in today's digital age, clients expect more than generic pitches. As a Salesforce report highlights, a whopping 71% of consumers want personalized interactions. And when you deliver? McKinsey's research suggests that companies with strong personalization see 40% more revenue. Personalization isn't a nice-to-have; it's a must-have, setting you apart as a trusted, client-focused partner.

How Buildout powers your personalization strategy

So, how do you make personalization a reality? Buildout's tools, Rethink CRM and Showcase, are designed to make it seamless. Rethink CRM is your central hub, giving you a 360-degree view of your clients. Imagine having instant access to past interactions, preferences, and investment goals. This comprehensive data empowers you to tailor your approach, segment clients by industry or criteria, and track deals with precision. It's about having the right information at your fingertips, enabling you to provide service that feels truly personalized.

But personalization isn't just about data; it's about presentation. That's where Showcase shines. It transforms your marketing efforts, allowing you to create custom email templates, branded brochures, and bespoke property websites. Forget generic pitches; Showcase lets you highlight a property’s unique value, tailored to each client. And with AI-assisted descriptions, you can fine-tune your messaging to resonate with the right audience. It's about making every interaction a step towards building a stronger connection.

Real-world success: Buildout in action

Now, let’s get down to brass tacks. You might be wondering, "Does this actually work?" Absolutely. Let’s look at how eXp Commercial, IMAIM Capital, and VREI have leveraged Buildout to amplify their client relationships.

• eXp Commercial: Elevating Broker Presentations with Showcase | eXp Commercial's rapid growth stems from empowering its brokers with top-tier tools. Stephanie Gilezan, Director of Operations, emphasizes how Showcase delivers a consistently "professional look" to their presentations. This not only enhances their brand but also allows brokers to focus on building meaningful client relationships.

• IMAIM Capital: Deepening Client Understanding with Rethink CRM | IMAIM Capital uses Rethink CRM to gain deeper client insights, enabling more targeted interactions. Rethink allows IMAIM Capital to prioritize relationship building by streamlining workflows and providing enhanced data.

• VREI: Tailored Service Through Rethink CRM | VREI leverages Rethink CRM for a personalized client approach. By managing client interactions and tracking preferences, VREI delivers tailored services and recommendations, fostering trust and long-term partnerships.

The art of meaningful client relationships

In today’s competitive CRE landscape, personalization is no longer optional; it’s essential. Buildout's Rethink CRM and Showcase provide the tools you need to move beyond transactions and build lasting relationships. By embracing data-driven insights and delivering personalized experiences, you can solidify your position as a trusted advisor. The art of meaningful client relationships lies in understanding each client's unique needs and delivering value at every touchpoint.

Key takeaways:

• Personalization is Essential | In today's competitive CRE landscape, personalization is no longer optional; it is a critical strategy for success.
• Build Meaningful Relationships | Tools like Rethink CRM and Showcase enable brokers to move beyond transactions, providing personalized service and value at every interaction.
• Trust as the Goal | Understanding client needs and delivering tailored solutions solidify brokers’ positions as trusted advisors, leading to lasting relationships and growth.

Ready to take your client relationships to the next level? With Buildout's Rethink CRM and Showcase, you can deliver the personalized experiences your clients deserve while positioning yourself as a trusted, client-focused partner. Don’t just compete—lead with personalization as your advantage.

Start transforming your client relationships today. Learn more about Buildout or schedule a demo to discover how these tools can enhance your success in the competitive CRE landscape.