Buildout unveils Rethink+

Chicago, IL – August 1, 2025 – PRlog.org – Buildout, the leading provider of commercial real estate (CRE) technology solutions, today announced the release of Rethink+, a powerful upgrade to its flagship Rethink CRM. As of August 1st, Rethink+ builds on the proven strengths of Rethink by embedding Buildout’s industry-leading property and ownership data directly into the CRM experience. By eliminating manual data entry and disconnected prospecting workflows, Rethink+ delivers brokers a faster, more efficient way to work, while retaining the core simplicity and usability they already require.

Rethink+ integrates the comprehensive research experience of Buildout's Prospect tool directly into Rethink CRM, providing a unified platform for managing client relationships and identifying new opportunities. This integration addresses a critical pain point for CRE professionals: The time-consuming and error-prone process of toggling between multiple systems to gather and enter property and owner information.

Key features and benefits of Rethink+ include:

• Integrated Research Experience: Access Buildout's extensive property and ownership data, including detailed property information and proprietary "likely-to-sell" scores, directly within the Rethink CRM interface.
• AI-Powered Owner Research: Leverage advanced AI capabilities to identify and verify decision-makers behind special-purpose legal entities (like LLCs or corporations), providing high-confidence contact information with phone numbers and emails. This dramatically reduces the time spent on manual "LLC unmasking."
• One-Click Data Sync: Effortlessly add properties and associated owner contacts to your Rethink database with a single click, eliminating the need for data import/export and ensuring data integrity.
• Streamlined Workflow: By consolidating research and CRM activities into a single application, Rethink+ maximizes efficiency, enabling brokers to dedicate more time to cultivating relationships and closing deals.

"We consistently hear from brokers about the frustrations of manual data entry and the constant switching between different platforms," said Buildout CEO Helen Calvin. "Rethink+ is the obvious answer to making a broker's life easier. We know that if we can remove wasted time in a broker's day, they'll get to spend that much more energy growing their business."

Buildout’s Vice President of Product, Chris Smiles, emphasized the strategic importance of the new offering. "As someone with a brokerage background, I understand the value of having accurate, timely prospecting data at your fingertips. Rethink+ is a critical evolution to our CRE-specific CRM product, acting as a personal research assistant that arms brokers with the intelligence they need, when and where they need it most."

Rethink+ will be available for purchase starting August 1st. Existing Rethink CRM customers can contact their account managers to explore upgrade options. New customers interested in a comprehensive CRM and prospecting solution are encouraged to connect with the Buildout team for a personalized demonstration.