Discover how Fancy Real Estate—a boutique commercial brokerage—transformed their chaotic workflows into streamlined success with Buildout. From reducing manual labor to unifying a tech-shy team, Buildout didn’t just provide software; it revolutionized the way they work. Ready to unlock your brokerage's potential? Explore their inspiring journey and find out how Buildout can do the same for you.
Fancy Real Estate—a boutique commercial brokerage distinguished by its tech-forward approach—knows how to seal the deal, but behind the scenes, things weren’t quite as smooth.
Led by Founder and Managing Broker Hannah Greening and Director of Operations Ksenia Deruoin, the firm sought a robust and integrated solution to enhance their marketing and operational workflows. Fancy Real Estate grappled with disjointed and inefficient technology platforms. Their existing creative software was described as "clunky" and "not very user-friendly," requiring a significant amount of manual effort for creating essential marketing materials. Hannah Greening noted, "I was doing, or, and then Ksenia was just sort of hand creating these flyers and, you know, marketing packages."
Another issue they faced was the difficulty in ensuring consistent platform adoption among agents who had varying levels of comfort with technology. Deruoin explained, "It was difficult to get everybody sort of to adopt one platform or one method." This fragmentation led to wasted time and hindered a unified approach to their brokerage activities.
When they discovered Buildout, Fancy Real Estate knew they’d found the fix for their fractured workflows. Buildout didn’t just streamline their processes—it revolutionized them. Gone were the days of clunky software and DIY flyer sessions, replaced by a sleek, intuitive platform that played nice with everyone (even the tech-shy agents).
Here’s what Buildout brought to the table:
Fancy Real Estate didn’t just adopt a new platform—they unlocked a scalable way to work smarter and keep their brokerage running at full throttle.
Buildout brought a game-changing transformation to Fancy Real Estate’s operations, delivering dramatic time savings, streamlined workflows, and unified team adoption. Marketing package creation, once a time-consuming ordeal, was shaved down from hours to mere minutes, prompting Ksenia to marvel, “With Buildout, it’s like everybody gets it. We love Buildout!”
The platform’s step-by-step clarity for managing leads through closing significantly reduced operational chaos, while easy reporting kept the team on track with their growth goals. Agents of every tech background embraced the user-friendly tools, boosting confidence and efficiency across the board. With centralized pipeline visibility and a collaborative partnership with Buildout’s responsive team, Fancy Real Estate not only solved its workflow challenges but also elevated its entire brokerage.
Discover how Buildout revolutionized operations for Fancy Real Estate and helped them achieve seamless success from their team in the video below, and don’t miss the chance to learn how Buildout can transform your brokerage.
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