Trinity REIS was built to be a different kind of commercial real estate brokerage, one where agents are backed by strong systems and every piece of marketing reflects the Trinity brand. Since its founding in 2017, the firm has grown from four agents to more than 25 across offices in Fort Worth and Austin, with Buildout alongside it from day one. Discover how custom templates and a close partnership with Buildout let a five-person marketing team support 25+ brokers, cut listing production time by more than 60%, and scale without sacrificing quality.
We would not be able to really grow the way that we have without Buildout.
Trinity has never operated without Buildout. "We've always used Buildout, since our inception in 2017," explains Anna Macedo, Marketing Department Manager at Trinity REIS. "We really, there was no before for us with Buildout."
What changed was the size of the firm. "Four agents is where we started, and right now we are about 25 and growing with both of our offices in Fort Worth and Austin," Anna says.
Growth raised the stakes for Trinity's brand. "We wanted full control over all of the marketing materials, the same consistent branding. So, when people see products, they know that it's Trinity's," she says. "And so, as we grow, we wanted to continue to give our attention to detail to those things."
With more agents, more listings, and more property types, doing that work by hand wasn't realistic. "Having to do these listings manually, I don't think people realize how much time they actually take, but they do take a good bit of time," Anna says. "So, if we were going to have to do all of our listings manually, it would take us over eight hours."
Instead of rebuilding every listing from scratch, Trinity worked with Buildout to turn its marketing into a library of custom templates. "Buildout has given us the opportunity to get rid of that repetitive, manual input, and they have allowed us to create custom templates," Anna says.
Those templates have grown with the business. "I have worked for the past eight years or so, making sure our templates are up to date with what we're doing, what our agents need, and constantly changing with the market," she explains. "And we are really able to make our documents in the click of a button, which is awesome for us and helps with our efficiency."
The partnership held up through a full company rebrand. "We have actually gone through an entire company rebrand with Buildout," Anna says. That meant updating every template, including proposals, off-market flyers, and offering memorandums for single-tenant retail, industrial, and every other property type. "Buildout has worked with us throughout all of those changes. They have been able to take my ideas and really turn it into something concrete, which is amazing."
Trinity saves roughly three hours on every listing. "We save about three hours roughly, per listing, by just simply using Buildout," Anna says. "Right now, from start to finish, we are able to create listings within a couple of hours, with the ability of having all of our custom templates saved. We have a whole library of pages saved."
Marketing packages follow the same pattern. "Right now, we are able to create marketing packages between an hour to four hours, and our time would easily double if we were not using Buildout for that process."
Across the business, that efficiency lets a five-person marketing team support more than 25 brokers. In 2025 alone, the team produced 289 proposals, 71 off-market opportunities, and 214 listings through Buildout. Just as important, it keeps agents focused on their clients. "Buildout has allowed us to focus more on our agents and allow our agents to do what they are best at and keep them on the phone," Anna says. "We are working less in the platform and trying to bring our agents ideas to life."
Her advice to other firms: "I would say Buildout is worth it, if you want to scale without losing quality and control over the marketing materials that you're creating. They have a team that works hand-in-hand with you to customize whatever you are wanting, and really create the desired look for your brand."
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