Friend Commercial Real Estate was no stranger to the grind of disconnected tools and manual workflows. With listings spread across multiple platforms and invoicing done by hand, the team was spending more time managing chaos than closing deals. Discover how Buildout helped them consolidate their tech stack, streamline day-to-day operations, and unlock new opportunities for growth.
Before partnering with Buildout, Friend Commercial Real Estate faced the common industry hurdle of "tool fatigue." The team was juggling multiple disconnected platforms to manage their listings, leading to a workflow that felt more like a chore than a strategy.
"Everything was manual and time-consuming, especially when it came to creating invoices," Yasmin B. explains. "We lacked consistency; we were constantly recreating work and double-checking information just to stay accurate."
This operational friction had a direct impact on the firm’s bottom line, noticeably slowing down their turnaround times and creating a sense of disorganization that hindered the team’s ability to collaborate effectively.
Their goals were clear: in the short term, she needed speed and efficiency. In the long term, she wanted to scale her prospecting to find off-market deals. They needed a platform that wasn't just a generic CRM, but a tool built specifically for the nuances of commercial real estate.
"What sets Buildout apart is that it is truly tailored for real estate," says Yasmin. "It connected our tools and made it easier to work on deals as a team."
Today, Friend Commercial Real Estate uses Buildout as their primary engine for listing management, prospecting, and finding comps. For Yasmin, the daily difference is found in the details.
"My favorite thing about the platform is the simplified to-do lists and reminders," Yasmin notes. "The main problem Buildout solved for us was the general disorganization we felt before."
The firm has seen a dramatic shift in how they handle the paperwork of the industry, allowing them to focus more on the people side of the business.
"We are benefiting most from the invoicing and deal management features because of the time savings. Plus, new opportunities are much easier to locate and identify now."
Since implementing Buildout, the metrics of success at Friend CRE have trended upward. The firm has achieved faster turnaround times, more accurate data connection across their tools, and a significant improvement in overall workflow.
"Overall, things feel much more organized and efficient since implementing Buildout," Yasmin concludes. "I would recommend it—it is a useful tool with a lot to offer."
Stop leaving deals on the table. Book your demo today to see how Rethink and Rethink+ can empower you to seize your next big CRE opportunity.
