Daniel Cruz, a commercial real estate agent with eXP Commercial specializing in industrial properties in Phoenix, struggled with creating professional marketing materials and proposals. By implementing Buildout's comprehensive platform, he transformed his client-facing materials from elementary-level presentations to polished, professional marketing that gives him confidence when speaking with clients.
Daniel’s outdated and time-consuming marketing processes were a major roadblock to his success. Juggling roles as a graphic designer and writer, he struggled to produce high-quality materials that represented his professional capabilities. Creating proposals and flyers drained his time and energy, with results that fell short of the polished, professional materials his competitors showcased.
This disparity in quality not only highlighted a resource gap but also created a professional image problem. Potential clients were left questioning his expertise, even though his market knowledge was strong. Daniel needed a solution to enhance the quality of his marketing and to free him from the time-consuming process of designing and creating materials on his own.
When exploring the tech tools available through eXP Commercial, Buildout stood out as the clear solution to Daniel’s marketing struggles. The platform provided a set of comprehensive tools, including professional templates and an integrated workflow, that made creating high-quality proposals and marketing materials seamless. This eliminated the need for design expertise and saved Daniel considerable time.
Buildout enabled Daniel to manage the entire client journey—proposal creation, marketing material development, and listing syndication—all in one platform. Instead of recreating materials from scratch for every property, he could use polished templates and focus his efforts on growing his business.
Since implementing Buildout, Cruz has experienced a profound shift in both his client interactions and internal processes. The most immediate benefit has been a boost in professional confidence when approaching new business opportunities.
Beyond confidence, Buildout streamlined Daniel’s sales process, significantly improving his efficiency. Eliminating the time-intensive manual labor of creating marketing materials allowed him to focus on client relationships and deal-making. In effect, Buildout became like an invisible team working behind him, enabling his solo operation to compete at an enterprise level without increasing overhead.
For Daniel and other commercial real estate professionals facing similar challenges, Buildout offers a way to compete effectively in markets where presentation quality matters as much as property knowledge. The platform transforms solo agents into teams with enterprise-level marketing capabilities—all without the enterprise-level headcount.
Stop leaving deals on the table. Book your demo today to see how Rethink and Rethink+ can empower you to seize your next big CRE opportunity.
