Tired of manual data entry and juggling countless tools? Discover how Rethink by Buildout empowers commercial real estate professionals to work smarter, not harder, by streamlining your workflow and giving you back valuable time to focus on what matters most: building relationships and closing deals.


You'll beat the competition to the punch on new leads, thanks to instant, actionable insights.
Potentially reclaim 5-10 hours every week previously spent on manual data entry and hunting for property owner details.
Rely on verified, AI-powered contact information for decision-makers, eliminating guesswork and boosting your outreach success.
Reduce system toggling and data fragmentation, leading to smoother workflows and faster deal velocity.

Rethink is a commercial real estate CRM platform built by brokers, for brokers. It helps manage relationships, track deals, and organize property data all in one system tailored specifically for broker workflows.
Rethink is trusted by more CRE brokers than any other CRM. It’s used by brokers, teams, and entire brokerages across investment sales, leasing, tenant rep, and capital markets.
Unlike generic CRMs like Salesforce or HubSpot, Rethink is purpose-built for commercial real estate. It includes property-level data, deal-specific pipelines, stacking plans, comp tracking, and intuitive workflows designed for brokers.
Yes. Rethink makes it easy to manage prospecting activities, track touchpoints, and build long-term relationships. When upgraded to Rethink+, it also includes integrated property data and advanced search tools to target the right owners faster.
Yes. You can track deal pipelines, outreach activity, team productivity, and client touchpoints—all through customizable dashboards and client-facing reports.
Absolutely. Rethink is a cloud-based platform with mobile access, so you can manage your contacts, properties, and deals whether you're in the office or on the road.
Yes. Rethink integrates with other parts of the Buildout platform, including Showcase for a marketing growth engine. Rethink+ data itself is fueled by Prospect by Buildout. This creates a streamlined workflow from prospecting to pitch.
Rethink is the foundation, our proven CRM platform used by thousands of brokers. Rethink+ builds on that foundation with enhanced features like integrated property data, geo search, automation, and AI-powered prospecting to help brokers find and close more deals, faster.
Our team provides full onboarding support, including importing your contacts, companies, properties, and historical deal data. The best way to set a broker up for success in a dedicated CRM is by supporting the data migration. That gets our users into actionable success the fastest.
You can book a demo to see Rethink in action and talk with our team about the right setup for your needs.
Stop leaving deals on the table. Book your demo today to see how Rethink and Rethink+ can empower you to seize your next big CRE opportunity.