June 3, 2019

Buildout and Virtuance set new standard for CRE visual marketing

CHICAGO, IL--Buildout announced today their groundbreaking partnership with Virtuance, a company whose professional photography team and proprietary HDReal® image processing technology quickly produce property photos scientifically proven to draw more inquiries to listings. Through their integration, Buildout users can see if their listing is in range of a photographer and book full packages with Virtuance directly from within the Buildout platform.

“Buildout is all about easily creating beautiful marketing materials—and that means having beautiful photos,” said Kris Krisco, Buildout’s Chief Customer Officer. “Virtuance shares our level of enthusiasm for quality, efficiency, and customer service and we’re thrilled to be able to pave the way for our customers taking advantage of their incredible service.”

Brokerages using Buildout input their property data once and are immediately ready to support all of their marketing efforts. They can create marketing documents and emails with a few simple clicks, instantly publish listings to online marketplaces, and get leads through document sharing on Buildout-generated individual property websites. Buildout helps more than 1,800 brokerages efficiently run their marketing.

"The Virtuance team is excited about our partnership with Buildout," said Jeff Corn, CEO, and Co-Founder of Virtuance. "Combining Virtuance’s consistently stunning images with Buildout's easy to use platform will help Buildout's clients improve their brand with marketing material that leverages solutions from two great visual marketing companies."

Using Virtuance’s online ordering and scheduling system, real estate professionals can schedule photo shoots 24/7 in over 30 metropolitan areas nationwide. After Virtuance shoots the listing, images powered by HDReal® technology are delivered by 5 pm the following day.

About Virtuance

Based in Denver, Virtuance was founded in 2010 and is one of the fastest growing real estate photography and visual marketing companies in the world. Virtuance is the creator of HDReal®, the award-winning proprietary imaging system designed specifically to market real estate. Using artificially intelligent automated algorithms and highly trained HDReal®-certified photographers, Virtuance produces real estate marketing images that are proven to drive online traffic and result in conversions through more inquiries and property showings. Virtuance supports the HDReal® system with a comprehensive array of marketing tools and platforms. For more info, please visit

About Buildout

Buildout is the leading software solution for commercial real estate professionals, offering a comprehensive suite of tools to prospect, pitch, market, and close transactions. With a relentless focus on innovation and customer success, Buildout empowers brokers and investors to maximize their deal efforts. Trusted by over 40,000 brokers and 50,000 investors, Buildout remains the essential tool for success in the commercial real estate industry.