The commercial real estate (CRE) sector has experienced significant changes in recent years, navigating challenges such as hybrid work, fluctuating interest rates, and evolving client expectations. Brokers and developers are increasingly adopting technology to streamline their workflows, with AI and immersive visual media playing crucial roles.
The integration of advanced digital tools, like high-quality imagery and interactive experiences, is now essential for engaging clients, enhancing relationships, and closing deals faster. This paper emphasizes that while technology is key, strong personal relationships remain foundational to success in CRE.