The Real-World Guide to CRE Marketing

An interview with a former CRE Marketing Director: Mastering the workflow and leading the brand.

Modern CRE marketing is about more than just making things look good; it’s about managing the flow of information. But when that flow is manual, you spend your day as a data traffic controller instead of a brand strategist. It’s hard to think big-picture when you’re stuck triple-checking a rent roll.

Sarra Hochberg, a former CRE Marketing Director, will share how she moved away from the "busywork" of data entry and used Buildout to build a high-speed marketing engine. This is a conversation about how to work smarter, support more brokers, and take full ownership of your firm's brand presence.

What We’re Discussing:

We’re sitting down to talk about the four major "workflow wins" that redefined Sarra’s day-to-day:

• The Single Source of Truth: Sarra explains how Listing Syndication removed the need for manual updates across multiple sites. Learn how entering data once allowed her to distribute listings instantly and spend more time on campaign strategy.
• The "Live" Website Advantage: Why manual property updates on your website should be a thing of the past. Sarra shares how a direct website connection kept her firm’s featured listings current and provided ready-to-use social media links—with zero extra effort.
• Accuracy You Can Trust: Outreach is the face of your brand, but manual workflows often create a struggle that leads to formatting errors and data gaps. By using the email marketing built directly into Buildout, you ensure every "New Listing" email is accurate and brand-compliant because the data and the outreach live in the same place
• Scaling Your Impact: How to support an entire office of brokers without feeling stretched thin. Sarra and Amanda will discuss how to use these systems to maintain high standards even as your listing volume grows.

The goal is for the CRE professionals who are ready to elevate their role to learn how to protect your time, reduce your stress, and become an even more valuable asset to your firm.

Join us March 24th at 1 PM CT

Hosts: Amanda Betts (VP, Marketing) & Sarra Hochberg (Customer Success Manager)