Let’s face it: if you’ve spent any time in the world of commercial real estate (CRE), you know how demanding the game can be. Long hours chasing leads. Multiple systems that don’t play nicely with each other. And let’s not forget the mountain of administrative work—digging through property data, compiling ownership records, and finding decision-maker details. Sound familiar?
Here’s the thing: CRE thrives on relationships, sharp market insights, and the deal-making magic of being in the right place at the right time. But how much of your time is actually spent on that part of the process? For many brokers, it’s startlingly little. That’s where Rethink+ comes in.
Rethink+ is Buildout's next-generation upgrade to our flagship Rethink CRM, launching this August. But don’t think of it as just another tech release. This is a solution born from asking a simple question: how can CRE professionals do more of what matters, faster?
Imagine if all the time-consuming research—searching property records, uncovering ownership details, building pipelines—ran smoother, faster, and within a single platform. That’s what Rethink+ offers. It puts Buildout’s powerful property and ownership database directly into your CRM. No more jumping between tabs or tools. Everything you need, all in one place.
Here’s what makes this tool a game-changer:
Now, those are features—sure. But let’s go deeper. Why does any of this actually matter for you and your business?
Think about the biggest bottlenecks you face on a daily basis. Chances are they sound something like this:
Rethink+ was built specifically to target these pain points. Let’s see how it stacks up.
Whether you’re an independent broker or part of a larger team, you’ve probably felt the frustration of spending valuable hours combing through spreadsheets or copy-pasting data. As one CRE professional put it: “It’s endless busywork.”
Rethink+ is designed to give you that time back. No more manual data entry. No need to toggle between endless systems. By automating the tedious tasks, this solution frees you up for high-value activities—the kind that close deals and build lasting client relationships.
You’ve heard the phrase, “speed to lead,” right? In CRE, that’s not just a buzzword—it’s the difference between landing a client or missing out entirely. With Rethink+, you have instant, actionable insights at your fingertips. While others are still waiting on admins to compile data (or fumbling through generic CRMs that don’t quite fit the CRE mold), you’re already dialing the decision-maker’s number.
As one broker put it: “With Rethink+, you beat them to the punch 9 times out of 10.” And in this business, 9 out of 10 isn’t just good—it’s extraordinary.
Ever counted how many tabs you’ve got open in your browser at any given time? For most CRE professionals, it’s a lot. Research here, CRM there, property photos in another... It’s a fragmented mess.
Rethink+ helps you consolidate. Research, prospecting, client management—it all flows together in one seamless system. That means fewer tabs, fewer headaches, and a more cohesive strategy.
You know the saying, “garbage in, garbage out.” Your CRM is only as good as the data you feed it, and if your insights are outdated, incomplete, or just plain wrong, your outcome will reflect that.
With Rethink+, your CRM becomes your single source of truth. The integrated AI curates verified and comprehensive insights so that every outreach is informed and targeted. The result? Fewer dead ends and more high-impact connections.
Let’s be real—a lot of big brokerages have the resources to throw bodies and money at administrative bottlenecks. Smaller teams, though, have to get scrappy. Rethink Plus empowers individual brokers and lean operations to play bigger. Think of it as your built-in research assistant that works tirelessly in the background. You focus on strategy; it handles the grunt work.
Here’s what you need to take away: Rethink Plus isn’t just another tool to add to your stack. It’s a strategic shift in how you approach your work. It’s about maximizing your effort, gaining insights faster, and ultimately becoming more competitive in an industry where speed and relationships reign.
So let me ask you: What would your business look like if you had 10 extra hours this week to focus solely on client relationships? Or if you were the first to act on a lead every time? How would that change your results?
If those scenarios sound compelling, it might be worth a closer look at Rethink+. Because it’s not just about doing your job—it’s about doing it smarter.
Book your demo to learn more about Rethink+ today.
