Bryan Industrial Properties, a major commercial real estate firm, faced a significant marketing challenge: it took up to two weeks to create a single brochure, and their materials lacked a consistent look. By implementing Buildout's Showcase, they were able to unify their brand and cut the process down to a single click.
Bryan Industrial Properties, a major player in commercial real estate, faced a significant challenge in their marketing efforts. With a vast portfolio of properties spanning Southern California and Phoenix—totaling millions of square feet—they largely handled their own marketing in-house. The biggest hurdle was creating marketing materials like brochures. The process was slow and cumbersome, taking up to two weeks to turn around a single brochure.
The root of the problem was a lack of brand consistency. Different designers working across various regions meant that marketing materials in California looked different from those in Phoenix. This fragmentation even occurred from one building to the next, resulting in a fragmented and uncoordinated brand identity. The team needed a way to unify their brand and streamline the creation process without adding significant overhead.
To overcome these obstacles, Bryan Industrial Properties adopted Buildout's Showcase. The platform provided a unified branding solution that bridged the gap between their California and Arizona operations. The team quickly leveraged the tool’s ability to generate marketing materials with a "one-click solution" for print and web. The easy and straightforward user interface made the platform accessible and effective for everyone on the team, regardless of their design background.
Instead of managing multiple designers and fragmented workflows, Showcase allowed them to operate all of their marketing with very little overhead. The team primarily uses it for brochure creation and web content, finding it to be a powerful tool for rapidly generating high-quality, branded assets.
Since implementing Showcase, the impact has been significant and seamless. The team can now rapidly generate the marketing materials they need, doing so in a way that is fully cohesive and unifies the brand. This efficiency has eliminated the two-week wait for brochures and allowed Bryan Industrial Properties to present a single, polished brand identity across all their properties.
The experience has been so positive that the team regularly recommends Buildout to others, including inbound brokers and tenants. For Bryan Industrial Properties, Buildout has delivered a great solution that perfectly aligns with their goal of unified, efficient marketing.
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