Your CRM is the hub of your brokerage. It keeps track of deals, contacts, and relationships. But here’s the reality: most CRE CRMs stop there. They don’t give brokers the tools they need to market listings, win pitches, or build a polished brand presence.
That’s where the comparison between Apto and Rethink gets interesting.
For years, Apto was a leading choice for brokers who wanted a Salesforce-based CRM customized for commercial real estate. It helps with:
But Apto has limits. It doesn’t include integrated marketing tools or AI-backed prospecting data leaving brokers to patch together extra software for pitch decks, websites, and listing syndication.
And while Apto is well supported for existing users, it’s no longer sold to new brokerages.
Rethink CRM, by Buildout, goes beyond pipeline management. It’s designed for CRE brokers who want both deal visibility and marketing firepower. The big difference? Integration with Buildout Showcase.
With Rethink and Showcase, brokers can:
Instead of exporting data into a separate marketing platform (or worse, recreating everything manually), brokers using Rethink can push information directly into Showcase. That means less admin work and more time winning business.
In today’s CRE market, speed and visibility win. Brokers who rely on CRMs without marketing tools often face:
By contrast, a CRM connected to marketing tools gives brokers an edge in every pitch and listing presentation.
Overall, Apto provides a solid CRM foundation inside Salesforce, but lacks built-in marketing tools. On the other hand, Buildout Rethink with Showcase provides the modern CRE CRM with a powerful marketing engine that helps brokers win and promote listings faster, with professional consistency.
If your CRM feels like it’s missing marketing power, it’s time to look at Rethink by Buildout.
See how Rethink and Showcase work together to give brokers both CRM visibility and marketing strength. Schedule a demo today.
