Best Apto Alternatives for CRE Brokers

If you’re a commercial real estate broker and you have heard about Apto CRM, you’re not alone. For years, Apto helped brokerages manage contacts, deals, and comps inside Salesforce. Here at Buildout it, we thought it was so great—we acquired it! Now in 2025, many firms are evaluating alternatives. Why? Because brokers increasingly want technology that integrates prospecting, marketing, and operations in one platform.

The good news: there are modern options purpose-built for CRE. Let’s look at the best Apto alternatives (as we know personally all its best bits) and how to decide which one is right for your brokerage.

Why Brokers Are Looking Beyond Apto

While Apto provided CRE-specific workflows, brokers often run into challenges today:

• No longer available for new sales (maintenance only for existing customers). 
• Its complexity requires ongoing admin support.
• Limited integration with prospecting, marketing, or back-office tools.
• Fragmented workflows across multiple platforms.

That’s why more firms are asking: what comes after Apto?

Alternative #1: Rethink CRM

If your brokerage needs a straightforward, CRE-specific CRM, Rethink CRM is a natural upgrade. It offers:

• Deal and pipeline dashboards designed for brokers.
• Contact, company, and property tracking in one system.
• Integration with Buildout’s marketing and listing tools.
• Simpler administration than Salesforce-native solutions.

Rethink is best for brokerages that want a clean, powerful CRM without the overhead of Salesforce.

Alternative #2: Rethink+

For brokers who want CRM and prospecting in one platform, Rethink+ is the next step forward. It combines all the features of Rethink with advanced prospecting and automation tools:

• Integrated property data and GeoSearch to identify owners fast.
• Automated follow-ups to strengthen relationships.
• Workflow automation to reduce repetitive tasks.
• Full visibility into deals, contacts, and activities.
  
  

Rethink+ is ideal for firms that want to go beyond deal tracking to proactively grow their book of business.

Check out our latest ebook diving deep into the power of Rethink by Buildout

Alternative #3: Brokerage Operations Bundle (Showcase + Manage & Close)

Sometimes the question isn’t just which CRM—it’s what your brokerage really needs. For firms more focused on operations and marketing, Buildout offers a bundle of tools that replace piecemeal systems:

• Showcase: Create polished pitch materials, property websites, and on-brand marketing—automatically.
• Manage & Close: Streamline back-office tasks like invoicing, commissions, collections, and compliance reporting.

Together, Showcase and Manage & Close help brokerages look more professional, win more listings, and operate with financial accuracy. This bundle is especially powerful for mid-sized firms that need operational clarity as much as CRM functionality.

Which Alternative Is Right for You?

Apto was an important step forward for CRE technology, but in 2025, brokers need more than Salesforce customizations. Whether you need a CRM upgrade or a broader operations solution, Buildout offers modern alternatives that help brokers grow, close deals faster, and simplify operations:

• Choose Rethink if you want a straightforward, broker-focused CRM.
• Choose Rethink+ if you want CRM + integrated prospecting in one platform.
  
  • Ps- Rethink also integrates with Showcase!
• Choose Showcase + Manage & Close if your biggest challenges are marketing, operations, and back-office visibility.

Ready to see what comes after Apto? Schedule a demo with Buildout today.

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