Success in commercial real estate requires a certain level of skill and experience, but it’s also a numbers game. For example, the more qualified leads you can generate for a client’s property, the better your chances of closing the deal quickly and for the best price. The fewer leads you receive for a listing, the less competition—and the lower your likelihood of closing at the highest dollar or landing the biggest commission.
That’s why many brokerages rely on syndication. This allows them to publish their listings across numerous national and local commercial real estate marketplaces, thereby maximizing each listing’s exposure and increasing the potential number of qualified leads.
Today we’re delving into what syndication means and how it works.
Syndication is a process brokerages use to list a property on multiple third-party listing sites like Brevitas, Digsy, theBrokerList, OfficeSpace, and Spacelist, at once.
Today, most buyers and tenants use these types of listing sites to browse thousands of properties and pare down results until they locate the listings that meet their needs. Adding your properties to these sites helps get your listings in front of millions of prospects you might not otherwise reach and increases your chances of earning more high-quality leads.
In short, syndication helps ensure your listing information is published on all relevant listing sites, so you don’t miss any opportunities to connect with the right buyers.
As you can see, using syndication offers numerous benefits for you, your client, and the buyers you’re hoping to reach. Here are three of the main advantages of leveraging a solution like Buildout’s property syndication feature:
The Buildout syndication solution helps you save resources, increase exposure, control what information is available to buyers, and collect leads from various third-party marketplaces for a more streamlined experience.
In addition to the syndication solution, Buildout enables you to generate unique property websites, captivating mobile-responsive emails, custom branded brochures, and more. Simply enter property details once, syndicate your listing across the web, and create all the professional-looking marketing assets you need.
Want to see what Buildout’s syndication solution can do for you? Request a demo now.