April 8, 2020

Choosing the right CRM for your brokerage, and using it effectively, is difficult. Your brokerage CRM should be built for commercial real estate, streamline your processes, facilitate collaboration, and ensure your information is secure.

Does your CRM check all of these boxes?

Here are four things you could be doing to make your brokerage CRM powerful:

1. Choose a CRM that gets CRE

Brokers need a central place to keep all of their property, contact, and deal connections. But in CRE, a CRM is about more than just data storage—and not all CRMs are made to meet the unique needs of the CRE industry. 

Many brokerages utilize databases built off of traditional sales CRMs, like Salesforce. But traditional sales CRMs can bog down your process with fields you don’t need and features that don’t make sense in CRE.

You need a database that will make your job easier and allow you to focus on the real purpose of CRMs: building strong relationships. 

Buildout Elite is a database that gets CRE. And unlike many CRMS, it integrates directly with all the brokerage tools you need. This connection gives you the data and insights to track your business and forecast revenue.

2. Use one brokerage CRM tool

When your brokerage relies on a database that isn’t integrated, you will wind up stuck with tedious workarounds and redundant processes to get your job done. Your brokerage CRM should allow you to seamlessly share data between tools and team members to keep things moving effectively and efficiently.   

On top of that, integration saves money. By pulling all your tools into one platform, it creates efficiencies that free up your time to focus on revenue-generating activities like building relationships, marketing, and closing deals.

A centralized CRM like Buildout Elite allows you to catalog your property and customer data, log activities, delegate tasks, make call lists, and more—all in one integrated place, from first customer contact to final sale.

With one data entry point, you can enter, update, and utilize all of your important information through your full deal cycle while maintaining accuracy and consistency.

3. Train your team to use it

A CRM only has value if everyone in your brokerage knows how to use it. Maximize its benefits and work smarter by training your team on all the features. 

Your brokerage CRM should allow your team to share information in a collaborative way as well as secure data for a broker’s private use.

Buildout Elite connects directly to your marketing and back office tools, so brokers can easily access information, send data, and delegate tasks to other team members.

4. Implement privacy settings

You work hard to cultivate relationships and collect your lead data—for you, privacy is key. Your brokerage CRM should keep your most sensitive data private, while also sharing listing information with your team for comps, marketing, and accounting. The two should not be mutually exclusive. 

Buildout Elite’s has private broker databases within your brokerage’s database. Our privacy settings allow you to keep sensitive contact information secure.

Though your private database is connected to your brokerage’s back office, the data belongs to you, so you can access it at any Buildout Elite-enabled brokerage throughout your career.

Ready to make your brokerage CRM more powerful? Reach out to our team to get started.

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