Industry Insights

Just released: 2022 DNA of #CRE survey results

May 2, 2022

The 2022 DNA of #CRE survey results are here. This year nearly 1,200 CRE professionals share their insights and best practices driving their success. Also new for this year we’ve surveyed principals, owners and tenants in addition to brokers and  marketers. No industry survey is complete without these important perspectives.

For the 7th year in a row, Buildout and theBrokerList partnered to deliver comprehensive, actionable insights from your peers on their best practices driving success in the CRE industry. 

The 2022 DNA of #CRE focuses on two things: the future and best practices. Here is what you can expect to learn from each of the results about the year ahead.

Broker results

We asked brokers across the country how they manage their data, prospecting, deals, marketing, and back office. We also asked about their predictions as they relate to CRE and technology. 

Here’s a snapshot of what the survey found

  • 72% of brokers surveyed expect to do more transactions in 2022.
  • Nearly a quarter of the brokers rate the support their firms provide them ranges between fair to very poor.
  • Among 13 software and services categories, brokers plan to increase spending the most on marketing and prospecting data.

You can view the full DNA of #CRE survey results here

Marketer results

Hundreds of marketers share how they manage marketing their listings, company marketing, and listing data. Like the Broker survey, we asked marketers about their predictions for the CRE industry.

Here’s a snapshot of what the survey found.

  • Marketers find photos to be the most effective marketing tactic and 3D tours are the least effective.
  • Fewer than 20% of marketers report working on teams with more than 5 marketers.
  • 55% of marketers surveyed report being primarily responsible for marketing listings.

You can view the full DNA of #CRE survey results here

Brokerage Principal results

For the first time in its 7-year history, we’ve broken down responses to survey questions by principal and by broker. This enables us for the first time to understand alignment between principals and brokers.

Here’s a snapshot of what the principals had to say.

  • 66% of principals expect to do more transactions in 2022.
  • 50% of principals expect hiring to increase in 2022.
  • Over 80% of principals rate the performance of brokers to be good or very good.

You can view the full DNA of #CRE survey results here

Owner & Tenant results

Also new for the 2022 DNA of #CRE Survey, we asked owners and tenants for their perspective on important issues facing the industry.

Here’s a brief snapshot of owners and tenants shared.

  • Owners and tenants rate business news and the number one way they stay up to date on the industry.
  • Over 60% expect their portfolios or space needs to increase in 2022.
  • 27% of investors plan to diversify by making investments outside of CRE in 2022.

You can view the full DNA of #CRE survey results here.

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